Increase Sales Through a Marketing Funnel

07.12.21 02:58 PM By Emilia

You want to increase sales in your business, but where do you start? Success can be obtained by having a structural plan that shows each step from reaching potential customers to turning these potential customers into buyers. Let's learn how to increase sales through a marketing funnel. 

Insurance Agency Marketing Funnel

This marketing funnel is divided into three stages. 

It focuses on the behavior offering the best experience to your audience. 

1. TOFU - Top of the Funnel

Firstly, your goal is to position your brand in the consumer's mind. To say it another way, in this stage, the prospective customer starts to be aware that your product or service exists.

How do we address this goal?

  • Digital Ads
  • Social Media posts
  • Blogs
  • Marketing Partnerships
  • SEO
  • Infographics
  • Networking at Events
  • Podcasts

2. MOFU - Middle of the Funnel

Once you have your targeted audience's attention, you must keep nurturing them. It is important to engage them and to not let them lose their focus on you. Additionally, in this middle part of the funnel, they will start evaluating your products or service.

How do we address this goal?

  • Landing Pages
  • Webinars
  • Guides
  • Surveys
  • Downloads
  • E-mails
  • Newsletter
  • Free E-books

3. BOFU - Bottom of the Funnel

Finally, you have their attention. You have their information. At last, you can engage with them. And now, they are interested in what you offer as a business. So, the next step is to facilitate the conversion. Next, close the deal. Then start to grow your client base. In other words, let's start making some SALES!

How do we address this goal?

  • Customer story
  • Webinars
  • Demos
  • Follow-up calls/e-mails

Plan Your Marketing Campaign

At last, your marketing funnel is ready. It is showtime. It is time to plan your Marketing Campaign! At this time, it is important for you to know that the tools and channels used to reach our persona buyer can be managed through a Marketing Automation.

Keep in mind that you need to stay in touch with your audience once they purchase. To clarify, you need to plan a strategy for Retention, Up-selling and Cross-selling. But most importantly, you need their loyalty!

Marketing can be intimidating. However, there are programs and systems that can help take away some of the uncertainty. 

To conclude, a quote from Mark Zuckerberg:

"In a world that changes really quickly, the only strategy that is guaranteed to fail is not taking risks."

Siege Technology Solutions, Inc. offers a full suite of business solutions and consulting including SiegeAOS, the CRM based Agency Management System.

Ask for a free demo and try amazing tools to use in each stage of the funnel and your marketing campaigns.  

Additionally, you can check out some other resources about marketing here.

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